CHI Ionic Permanent Shine Hair Colour

Advanced American CHI 44 and Ionic Color Technology

More details

Advanced American CHI 44 and Ionic Color Technology


  • * CHI 44: Ceramic and Far Infrared will provide maximum color penetration inside of the hair
  • * Ionic Technology: Ionic charge (+/-) will anchor the dyes deep inside of the hair
  • * CHI Ionic dyes deliver unbelievable radiance, shine and longevity
  • * Silk cream base for added moisture, smooth and economical applications
  • * Ammonia-free providing complete color control with a pleasant fragrance



  • * Longer lasting color with unparalleled shine
  • * Richer more vibrant reds
  • * Sensational true brunettes
  • * Fiery coppers
  • * Pre-mixed Coverage Plus for 100% gray coverage
  • * Exceptional High Lift Blondes for up to 5 levels of lift and deposit



  • * 4 easy steps to successful color every time
  • * Easy and logical steps to achieve target color
  • * No more complicated formulations
  • * No more guessing
  • * 87 luxurious vibrant colors for unlimited coloring possibilities
  • * 8 pre-mixed additives for total control
  • * To be mixed with CHI Color Generator



  • * CHI Ionic Permanent Shine Hair Color has replaced hazardous ammonia with a mild, yet highly effective alkaline called MEA (Monoethanolamine)
  • * When ammonia is mixed with peroxide it creates unstable gasses which leads to an unstable pH level
  • * When MEA is mixed with peroxide, it DOES NOT create any gases and the color maintains a consistent pH level

Available in 3 oz.